TORY BURCH – T MONOGRAM
Using colorful collage and experimental pattern, T Monogram campaign evokes a journey to four destinations that inspired Tory – Morocco, Amalfi, Pennsylvania, and Shanghai.PATTERN DESIGN
ART DIRECTION SUPPORT
ART DIRECTION SUPPORT
SWAROVSKI – REBRANDING
Swarovski has reimagined its swan and created wonderlab, the crystal world where magic and science meet. The brand has introduced crystal alphabet as its new visual language.CAMPAIGN CREATIVE
TYPOGRAPHY DESIGN
ART DIRECTION SUPPORT
TYPOGRAPHY DESIGN
ART DIRECTION SUPPORT
THAIPFACE
Through typographic form and motion design, Thaipface is a virtual sketchbook run by me and other six Thai creatives exploring our relationship with the motherland through the lens of design.MOTION GRAPHIC
COLLABORATION
LOGO DESIGN
COLLABORATION
LOGO DESIGN
SWAROVSKI – COLLECTION II
Bringing modernity to its Austrian heritage, Swarovski’s Collection II presents the perfect balance of playfulness and glam.CAMPAIGN CREATIVE
TYPOGRAPHY
ART DIRECTION SUPPORT
MOTION GRAPHIC
TYPOGRAPHY
ART DIRECTION SUPPORT
MOTION GRAPHIC
THE PUSH
The Push is an art group founded by me and my friends at a time when AAPI community is being pushed to the edge of society. The Push aims to use art to push society to embrace the lives and stories of AAPI group, and restore respect through understanding.IDENTITY DESIGN
CREATIVE DIRECTION
CREATIVE DIRECTION